Teacher Xu, a popular internet celebrity in China, draws her readers with tongue-in-cheek posts and amusing videos. Taogonghao, an online new media platform that tracks the values of popular public WeChat accounts, estimates that she charges an average 85,000 yuan for a paid article. Photo: Handout

Want fame and fortune? China’s internet celebrity business offers both

WeChat is now a battleground among content producers as a single article with an embedded advert can be worth up to a million yuan

Topic |   Start-ups

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Teacher Xu, a popular internet celebrity in China, draws her readers with tongue-in-cheek posts and amusing videos. Taogonghao, an online new media platform that tracks the values of popular public WeChat accounts, estimates that she charges an average 85,000 yuan for a paid article. Photo: Handout
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