Chinese consumers expect an improved omnichannel shopping experience, but not all have lapped on it; shopping online and collecting the items at physical stores. Photo: Xinhua

Further growth in China’s e-commerce lies in omnichannel retail

Increasingly discerning Chinese consumers will demand a better shopping experience from retailers, despite a slower pace of growth for online sales

Topic |   Consumers

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Chinese consumers expect an improved omnichannel shopping experience, but not all have lapped on it; shopping online and collecting the items at physical stores. Photo: Xinhua
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