Girls wearing Chinese flags on their cheeks take pictures as people gather in Tiananmen Square to celebrate National Day marking the 67th anniversary of the founding of the People's Republic of China, in Beijing October 1, 2016. Photo: Reuters

Gen Z are driving China’s consumer trend with impulse buying and instant gratification

Fast sales and a better leverage of social media could be the winning formula for retailers to catch China’s younger generation of consumers, the buying powerhouse of tomorrow, Accenture said on Thursday.

Topic |   Consumers

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Girls wearing Chinese flags on their cheeks take pictures as people gather in Tiananmen Square to celebrate National Day marking the 67th anniversary of the founding of the People's Republic of China, in Beijing October 1, 2016. Photo: Reuters
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