Wuhan based Zhou Hei Ya, built by self made billionaire Zhou Fuyu (pictured), has been reshaping its brand into a trendy snack in an attempt to lure young customers. Photo: David Wong
Wuhan based Zhou Hei Ya, built by self made billionaire Zhou Fuyu (pictured), has been reshaping its brand into a trendy snack in an attempt to lure young customers. Photo: David Wong
Business /  China Business

China’s traditional food giants struggle to stay relevant in digital age

Jane Li
Jane Li

Updated: 9:42pm, 25 Aug, 2017

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Wuhan based Zhou Hei Ya, built by self made billionaire Zhou Fuyu (pictured), has been reshaping its brand into a trendy snack in an attempt to lure young customers. Photo: David Wong
Wuhan based Zhou Hei Ya, built by self made billionaire Zhou Fuyu (pictured), has been reshaping its brand into a trendy snack in an attempt to lure young customers. Photo: David Wong
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