Wuhan based Zhou Hei Ya, built by self made billionaire Zhou Fuyu (pictured), has been reshaping its brand into a trendy snack in an attempt to lure young customers. Photo: David Wong

China’s traditional food giants struggle to stay relevant in digital age

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Wuhan based Zhou Hei Ya, built by self made billionaire Zhou Fuyu (pictured), has been reshaping its brand into a trendy snack in an attempt to lure young customers. Photo: David Wong
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