A beautician applies a mask ri a male client. Photo: Reuters
Jane Li
Opinion

Opinion

Across The Border by Jane Li

Young Chinese men make up larger share of country’s US$33 billion cosmetics market

One consumer analyst with Cinda Securities goes as far as saying we have entered the ‘male beauty era’, as more men increase spending to look their best

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A beautician applies a mask ri a male client. Photo: Reuters
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