China’s rising middle class, dominated by those born after 1980, prefer travel and theme park experiences during their leisure time, a new survey found. Photo: Nora Tam

China’s new middle class swaps karaoke for cruise holidays and thrilling rides, survey shows

China’s leisure market has overtaken Japan in terms of total expenditure to rank No 2 globally, trailing the US, according to consultancy OC&C

Topic |   Consumers

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China’s rising middle class, dominated by those born after 1980, prefer travel and theme park experiences during their leisure time, a new survey found. Photo: Nora Tam
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