China’s rising middle class, dominated by those born after 1980, prefer travel and theme park experiences during their leisure time, a new survey found. Photo: Nora Tam
China’s rising middle class, dominated by those born after 1980, prefer travel and theme park experiences during their leisure time, a new survey found. Photo: Nora Tam
Consumers

China’s new middle class swaps karaoke for cruise holidays and thrilling rides, survey shows

China’s leisure market has overtaken Japan in terms of total expenditure to rank No 2 globally, trailing the US, according to consultancy OC&C

China’s rising middle class, dominated by those born after 1980, prefer travel and theme park experiences during their leisure time, a new survey found. Photo: Nora Tam
China’s rising middle class, dominated by those born after 1980, prefer travel and theme park experiences during their leisure time, a new survey found. Photo: Nora Tam
READ FULL ARTICLE