Sales of South Korean personal care products have slowed in China. Photo: AFP

Chinese patriotism pierces through missile defence shield as consumers brush aside South Korean personal care products

A report from Kantar Worldpanel and Bain & Co shows how a diplomatic row over a US-backed missile defence system can lead to shunning of South Korean facial creams and lipsticks and slow down high-speed personal care products sales growth in China

Topic |   China economy

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Sales of South Korean personal care products have slowed in China. Photo: AFP
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