Ikea China has said it was aware of the comments made online in response to its new television commercial. Photo: AFP

Ikea says it will replace ‘sexist’ China TV advert after social media backlash

Would Ikea ‘show such an advert in their home country, Sweden?’ – mainland internet users, especially single women, take to Weibo to decry television commercial

Topic |   China economy

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Ikea China has said it was aware of the comments made online in response to its new television commercial. Photo: AFP
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