Womens’ growing financial independence may be a key driver behind their rising expectations for brands to deliver more positive messages. Photo: EPA

Brands that portray Chinese women as successful and powerful are gaining an edge

The mainland’s women are voting with their cash, favouring brands that deliver positive and inspiring messages, say analysts

Topic |   Consumers

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Womens’ growing financial independence may be a key driver behind their rising expectations for brands to deliver more positive messages. Photo: EPA
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