A Snow beer factory in China. Owner China Resources Beer wants to target the younger generation. Photo: Reuters

China’s biggest brewer gets hip with the hops in appeal to the internet generation

China Resources beer says it is redesigning packaging to make it more appealing to younger consumers and is working with online stars in promotions

Topic |   Hong Kong company reporting season

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A Snow beer factory in China. Owner China Resources Beer wants to target the younger generation. Photo: Reuters
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