The deal gives China Resources Beer exclusive rights to use the Heineken brand in mainland China, Hong Kong and Macau. Photo: Reuters

Heineken eyes China’s premium beer market, signs US$3.1 billion deal with country’s biggest brewer

Topic |   Heineken

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The deal gives China Resources Beer exclusive rights to use the Heineken brand in mainland China, Hong Kong and Macau. Photo: Reuters
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Jane Li

Jane Li

Jane Li is a reporter covering China’s economy and social trends. She graduated from the University of Hong Kong with a master's degree in journalism. Prior to SCMP, she worked for Bloomberg Businessweek and her stories have featured in MSNBC, Quartz and the Financial Times’ Chinese site.