Advertising billboards in Times Square, New York. The US, which is the world’s largest advertising market, will soon be overtaken by the Asia-Pacific, according to forecasts. Photo: Alamy

China and Asia’s middle class to power region’s rise as the world’s top advertising market

Ad-tech companies like The Trade Desk are helping foreign brands keen to expand their reach in China by selling advertising space on web platforms run by Alibaba, Baidu and Tencent

Topic |   Technology

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Advertising billboards in Times Square, New York. The US, which is the world’s largest advertising market, will soon be overtaken by the Asia-Pacific, according to forecasts. Photo: Alamy
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