Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg
Gen Z and millennials hold key to growing luxury goods market in China
- Survey finds percentage of Gen Z shoppers splurging more than 50,000 yuan a year was much higher than millennials and Gen X
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Luxury in China
Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg