Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg
Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg

Luxury in China

Business /  China Business

Gen Z and millennials hold key to growing luxury goods market in China

  • Survey finds percentage of Gen Z shoppers splurging more than 50,000 yuan a year was much higher than millennials and Gen X

Topic |   Luxury in China
Joanna Lam
Joanna Lam

Updated: 3:35pm, 4 Nov, 2018

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Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg
Women’s shoes sit on display inside a Christian Dior store in Shanghai. Marketers want to increase the share of online luxury sales from the current 9 per cent of overall sales. Photo: Bloomberg
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