Many suppliers of broadcast equipment hope to secure orders from China during Asia Broadcast 97.
China's participation in the event has expanded significantly since the inaugural show in 1991. A sizeable delegation will be attending, including Liu Yiqin, deputy president of CCTV.
Also present will be professor Du Baichuan, vice-president of China's Academy of Broadcasting Science, the top research organisation in the mainland industry, and one of the official supporting organisations for the event.
'Our mutual co-operation will benefit the development of Chinese broadcasting and promote international exchange on broadcast technology,' Mr Du said.
China has already embraced the digital revolution by sourcing digital video broadcast technology from Western suppliers.
President Jiang Zemin confirmed that China was seeking to boost high technology imports from the West during his US tour, which ended on Sunday. He suggested China would narrow its current trade surplus with the US by boosting imports of high technology goods.
However, one inhibiting factor to the spread of advanced technology in the broadcast sector has been the reluctance of Beijing to expand foreign broadcast access in China.