People at the ticket counter at a cinema in Wuhan, Hubei province, on August 13, 2013. Warner Brothers and China Media Capital (CMC) have formed a venture called Flagship Entertainment Group to develop Chinese-language movies, adding to a wave of tie-ups between Hollywood studios and Chinese partners to tap China's fast-growing box office. Photo: Reuters

Trade war or not, Marvel Studios’ Avengers: Endgame breaks pre-release sales record with millions of China’s movie goers

  • The movie sold a record 247 million yuan in tickets on Maoyan on Monday for the midnight show on April 24, putting it on track to surpass the 2.4 billion yuan in box office receipts by the 2018 instalment Avengers: Infinity War
  • The greatest appeal of the blockbuster is with the male, postmillennial audience, according to Maoyan’s data
Topic |   American films

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People at the ticket counter at a cinema in Wuhan, Hubei province, on August 13, 2013. Warner Brothers and China Media Capital (CMC) have formed a venture called Flagship Entertainment Group to develop Chinese-language movies, adding to a wave of tie-ups between Hollywood studios and Chinese partners to tap China's fast-growing box office. Photo: Reuters
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