Movie goers with 3-D glasses in a cinema at the Tongzhou Wanda Plaza shopping mall, operated by Dalian Wanda Group, in Beijing on Saturday, March 14, 2015. Photo: Bloomberg

Does China’s lead in the global premiere of ‘Avengers: Endgame’ herald a new global distribution strategy for Hollywood blockbusters?

  • Movie insiders expect the 22nd movie in the Marvel Universe to have a five-day opening of between US$270 million and US$320 million
  • ‘Avengers: Endgame’ reported US$107 million in pre-sold tickets before the movie was even shown in China
Topic |   American films