An employee of Henan Ruimei Hair Product with a client, a retailer, in Lagos, Nigeria. Together with South Africa and Benin, the country accounts for more than 80 per cent of China’s total wig exports to the African continent. Photo: Handout

Africa’s new-found fondness for hair extension offers cover to Xuchang, China’s hub for wigs and weaves, as US tariffs loom

  • Xuchang’s wigs industry has ballooned and was worth US$1 billion in exports by 2016, while China is the largest exporter of human-hair products globally
  • Africa is the second-largest destination for Chinese wigs, making up 37 per cent of the overall market, just behind the US’s market share of 39 per cent
Topic |   US-China trade war

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An employee of Henan Ruimei Hair Product with a client, a retailer, in Lagos, Nigeria. Together with South Africa and Benin, the country accounts for more than 80 per cent of China’s total wig exports to the African continent. Photo: Handout
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