An employee of Henan Ruimei Hair Product with a client, a retailer, in Lagos, Nigeria. Together with South Africa and Benin, the country accounts for more than 80 per cent of China’s total wig exports to the African continent. Photo: Handout
An employee of Henan Ruimei Hair Product with a client, a retailer, in Lagos, Nigeria. Together with South Africa and Benin, the country accounts for more than 80 per cent of China’s total wig exports to the African continent. Photo: Handout

Africa’s new-found fondness for hair extension offers cover to Xuchang, China’s hub for wigs and weaves, as US tariffs loom

  • Xuchang’s wigs industry has ballooned and was worth US$1 billion in exports by 2016, while China is the largest exporter of human-hair products globally
  • Africa is the second-largest destination for Chinese wigs, making up 37 per cent of the overall market, just behind the US’s market share of 39 per cent

An employee of Henan Ruimei Hair Product with a client, a retailer, in Lagos, Nigeria. Together with South Africa and Benin, the country accounts for more than 80 per cent of China’s total wig exports to the African continent. Photo: Handout
An employee of Henan Ruimei Hair Product with a client, a retailer, in Lagos, Nigeria. Together with South Africa and Benin, the country accounts for more than 80 per cent of China’s total wig exports to the African continent. Photo: Handout
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