Street scene of Sanya in Hainan province in southern China on 29 April 2018. The local authority has identified 84 property projects and hotels with names that fall foul of a government edict to get rid of names that were “big, foreign, weird” or based on homonyms. Photo: SCMP/Dickson Lee

What’s in a name? It’s a big deal for China’s hoteliers and real estate developers, if the brand is too ‘big, foreign or weird’

  • Chinese authorities are cracking down on property projects and hotels to get rid of names that were ‘big, foreign, weird’ or based on homonyms
  • Vienna Hotel Management of Shenzhen said the trademark of its namesake hotels in Hainan are protected by the law and is appealing the decision
Topic |   China property

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Street scene of Sanya in Hainan province in southern China on 29 April 2018. The local authority has identified 84 property projects and hotels with names that fall foul of a government edict to get rid of names that were “big, foreign, weird” or based on homonyms. Photo: SCMP/Dickson Lee
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