Street scene of Sanya in Hainan province in southern China on 29 April 2018. The local authority has identified 84 property projects and hotels with names that fall foul of a government edict to get rid of names that were “big, foreign, weird” or based on homonyms. Photo: SCMP/Dickson Lee
What’s in a name? It’s a big deal for China’s hoteliers and real estate developers, if the brand is too ‘big, foreign or weird’
- Chinese authorities are cracking down on property projects and hotels to get rid of names that were ‘big, foreign, weird’ or based on homonyms
- Vienna Hotel Management of Shenzhen said the trademark of its namesake hotels in Hainan are protected by the law and is appealing the decision
Street scene of Sanya in Hainan province in southern China on 29 April 2018. The local authority has identified 84 property projects and hotels with names that fall foul of a government edict to get rid of names that were “big, foreign, weird” or based on homonyms. Photo: SCMP/Dickson Lee
