A Bosideng shop on Bond Street in London. The company plans to revamp its retail presence and target a younger, higher-spending clientele. Photo: Alamy Stock PhotoA Bosideng shop on Bond Street in London. The company plans to revamp its retail presence and target a younger, higher-spending clientele. Photo: Alamy Stock Photo
A Bosideng shop on Bond Street in London. The company plans to revamp its retail presence and target a younger, higher-spending clientele. Photo: Alamy Stock Photo

China’s Bosideng outlines strategy to become premium outerwear brand; dismisses short-seller accusations as ‘misleading’

  • China’s largest down clothing maker spells out strategy to take on foreign brands in high-end winter outerwear
  • In latest clarification statement, Bosideng rebuts the four major allegations made by Bonitas Research as ‘false and misleading’

Topic |   Retailing
A Bosideng shop on Bond Street in London. The company plans to revamp its retail presence and target a younger, higher-spending clientele. Photo: Alamy Stock PhotoA Bosideng shop on Bond Street in London. The company plans to revamp its retail presence and target a younger, higher-spending clientele. Photo: Alamy Stock Photo
A Bosideng shop on Bond Street in London. The company plans to revamp its retail presence and target a younger, higher-spending clientele. Photo: Alamy Stock Photo
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