Jollychic, founded in 2012, ranked as the fourth most popular e-commerce app in Saudi Arabia by average daily active users from January to April this year, according to analytics firm App Annie. Photo: Handout

How Chinese e-commerce unicorn Jollychic plans to defend its turf in the Middle East

  • Chinese e-commerce company Jollychic is looking towards digital payment and other life services as the growth of its Middle East consumer goods business cools
  • Since its founding in 2012, Jollychic has grown rapidly to become one of the top e-commerce sites in the Middle East in terms of users
Topic |   Ecommerce

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Jollychic, founded in 2012, ranked as the fourth most popular e-commerce app in Saudi Arabia by average daily active users from January to April this year, according to analytics firm App Annie. Photo: Handout
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