The interactive retail experience is a refreshing twist to China’s shopping scene at a time when many have thrown in the towel for bricks-and-mortar retail stores. Source: SCMP

China’s bricks-and-mortar stores stress the shopping experience, rev up with technology to survive the onslaught of online shopping

  • Alibaba hauled in a record 268.6 billion yuan of transactions in just 24 hours this Singles’ Day, an amount that took the insurer AIA a whole year to earn in 2017
  • As much as 23 per cent of China’s US$5.61 trillion of retails sales last year took place online, a sixfold jump from 4 per cent in 2011, according to data from Oliver Wyman.
Topic |   Retailing

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The interactive retail experience is a refreshing twist to China’s shopping scene at a time when many have thrown in the towel for bricks-and-mortar retail stores. Source: SCMP
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