Pedestrians walk past a Lanvin shop on the Rue du Faubourg Saint-Honore in Paris. Fosun bought the ailing French fashion label with a promise to revive its fortunes. Photo: AFP Pedestrians walk past a Lanvin shop on the Rue du Faubourg Saint-Honore in Paris. Fosun bought the ailing French fashion label with a promise to revive its fortunes. Photo: AFP
Pedestrians walk past a Lanvin shop on the Rue du Faubourg Saint-Honore in Paris. Fosun bought the ailing French fashion label with a promise to revive its fortunes. Photo: AFP

What does it take for the oldest French fashion brand Lanvin to get a shot at China’s 350 million millennial hearts and minds?

  • Lanvin marked its 130th anniversary with a concept store at the Bund Finance Centre on Shanghai’s famous riverfront Bund
  • China will be its key market where it is hoping to make 40-50 per cent of its turnover in the medium term

Topic |   Luxury in China
Pedestrians walk past a Lanvin shop on the Rue du Faubourg Saint-Honore in Paris. Fosun bought the ailing French fashion label with a promise to revive its fortunes. Photo: AFP Pedestrians walk past a Lanvin shop on the Rue du Faubourg Saint-Honore in Paris. Fosun bought the ailing French fashion label with a promise to revive its fortunes. Photo: AFP
Pedestrians walk past a Lanvin shop on the Rue du Faubourg Saint-Honore in Paris. Fosun bought the ailing French fashion label with a promise to revive its fortunes. Photo: AFP
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