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China property
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Chinese developers face potential price war in second half amid glut as state issues ‘red lines’ in deleveraging campaign

  • China had 480 million square metres of completed but unsold homes at the end of July, the highest in eight months
  • Framework caps debt-to-asset ratio at 70 per cent, net debt-to-equity at 100 per cent, and short-term borrowings at no more than cash reserves

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A security guard walks out of from a suspended construction field in the central business district in Beijing in April 2020. Photo: EPA-EFE
Pearl Liu
China’s biggest developers are likely to step up price discounting this year to clear a growing pile of unsold homes, with authorities sounding another alarm in their deleveraging campaign to pre-empt any financial shock to the economy.

Completed but unsold homes amounted to 480 million square metres (5.16 billion square feet) across 100 mainland cities at the end of July, according to data compiled by E-house China Research and Development Institute. That’s a 7 per cent increase from a year earlier, and the highest level of inventory since November 2019.

“Developers will offer more discount campaigns to ease inventory pressure and shore up their cash levels as fast as possible,” said Yan Yuejin, director of the Shanghai-based institute. “Home developers are in a fierce competition to lure buyers in the second half.”
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China’s economy shrank 6.8 per cent that quarter, its worst in decades, before rebounding 3.2 per cent in the second quarter. As a result, several top developers have either reported lower contracted sales in the first half, or sustained them at lower margins, to generate cash flows.

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Despite the hardship, Chinese regulators have continued to push on with their campaign to keep corporate debt levels in check to pre-empt any financial shock. The result is a so-called “red lines” on leverage guidelines for developers, the state-owned Economic Information Daily reported on Friday.

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Twelve developers, including heavyweights China Evergrande, Country Garden, China Vanke and Sunac China, were asked to submit a report on their deleveraging solutions by the end of September, the daily said, citing a framework issued by the central bank and the housing ministry during a symposium in Beijing on August 20.

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