Spaniard Lalo Lopez at a studio in Shanghai where he usually live-streams products to Spanish speakers around the world. Photo: AFP Spaniard Lalo Lopez at a studio in Shanghai where he usually live-streams products to Spanish speakers around the world. Photo: AFP
Spaniard Lalo Lopez at a studio in Shanghai where he usually live-streams products to Spanish speakers around the world. Photo: AFP

Buoyed by the success of live-streaming at home, Chinese firms recruit foreign talent to expand mania overseas

  • Chinese agencies are now training foreign hosts on the mainland and recruiting influencers abroad as they look to expand sales overseas
  • Live-stream is predicted to change the habits of global consumers who are increasing headed to online marketplaces from the high street

Topic |   E-commerce
Spaniard Lalo Lopez at a studio in Shanghai where he usually live-streams products to Spanish speakers around the world. Photo: AFP Spaniard Lalo Lopez at a studio in Shanghai where he usually live-streams products to Spanish speakers around the world. Photo: AFP
Spaniard Lalo Lopez at a studio in Shanghai where he usually live-streams products to Spanish speakers around the world. Photo: AFP
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