A screen shot of Balenciaga’s Tmall virtual store. Photo: Taobao
A screen shot of Balenciaga’s Tmall virtual store. Photo: Taobao

Balenciaga, Prada, IWC lead global luxury brands in bowing to online shopping as China’s Singles’ Day sets e-commerce record

  • Many brands, including Balenciaga and Prada, launched Singles’ Day promotions for the first time this year
  • JD.com says the transaction value of goods from more than 130 luxury brands surged by 100 per cent year on year in the first 30 minutes of sales

Topic |   Singles' Day (11.11)
A screen shot of Balenciaga’s Tmall virtual store. Photo: Taobao
A screen shot of Balenciaga’s Tmall virtual store. Photo: Taobao
READ FULL ARTICLE