Consumers browse at Chinese toymaker Pop Mart’s outlet inside a shopping centre in Beijing. Photo: Reuters Consumers browse at Chinese toymaker Pop Mart’s outlet inside a shopping centre in Beijing. Photo: Reuters
Consumers browse at Chinese toymaker Pop Mart’s outlet inside a shopping centre in Beijing. Photo: Reuters
Retailing

Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation

  • Market for blind boxes could grow to 25 billion yuan (US$3.8 billion) in 2025 from about 3 billion yuan in 2019, according to Qianzhan Intelligence
  • China’s toymakers bet on the country’s 500 million young consumers, flush with disposable income and willing to spend on indulgences, to fuel the market

Topic |   Retailing
Consumers browse at Chinese toymaker Pop Mart’s outlet inside a shopping centre in Beijing. Photo: Reuters Consumers browse at Chinese toymaker Pop Mart’s outlet inside a shopping centre in Beijing. Photo: Reuters
Consumers browse at Chinese toymaker Pop Mart’s outlet inside a shopping centre in Beijing. Photo: Reuters
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