Charlene Ree, EternityX’s chief executive and founder. Photo: Jonathan Wong
Hong Kong AI marketing platform EternityX helps global brands tap China’s US$6 trillion consumer market through ‘social commerce’
- Social commerce key for brands seeking growth in China, CEO and founder says
- Sales driven by social commerce expected to reach US$363.3 billion this year, about 13 per cent of all e-commerce retail sales in China, according to research firm eMarketer
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Charlene Ree, EternityX’s chief executive and founder. Photo: Jonathan Wong