Shoppers and visitors crowd the famous Dongmen Pedestrian Street in Shenzhen. Photo: Shutterstock
Shoppers and visitors crowd the famous Dongmen Pedestrian Street in Shenzhen. Photo: Shutterstock
Chanel

Swiss perfumery sets sights on China’s US$1.5 billion market dominated by Chanel, Dior, Estee Lauder

  • Geneva-based Firmenich is opening a new customer experience studio in Guangzhou to get closer to consumers
  • Mainland consumers spent US$1.5 billion on perfumes in 2020, or 3.4 per cent of the global fragrance market

Topic |   Chanel
Shoppers and visitors crowd the famous Dongmen Pedestrian Street in Shenzhen. Photo: Shutterstock
Shoppers and visitors crowd the famous Dongmen Pedestrian Street in Shenzhen. Photo: Shutterstock
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