An undated photo of The Chuan, a Chinese single malt whisky, on display at Pernod Ricard’s distillery in the Emei mountains of Sichuan. Photo: Handout.
An undated photo of The Chuan, a Chinese single malt whisky, on display at Pernod Ricard’s distillery in the Emei mountains of Sichuan. Photo: Handout.

Pernod Ricard is poised to roll out the first Chinese single malt in its US$150 million bet to convert nation’s baijiu drinkers to whisky

  • The company will launch The Chuan whisky in a limited-edition cask programme of 100 barrels next month
  • Bottles are on the way, subject to the outcome of China’s whisky standard, in which Pernod Ricard is playing a part to establish

An undated photo of The Chuan, a Chinese single malt whisky, on display at Pernod Ricard’s distillery in the Emei mountains of Sichuan. Photo: Handout.
An undated photo of The Chuan, a Chinese single malt whisky, on display at Pernod Ricard’s distillery in the Emei mountains of Sichuan. Photo: Handout.
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