Audi to focus on ‘electrification and digitalisation’ as it eyes young Chinese buyers
- The German carmaker plans to to assemble five battery-powered EV models at its mainland-based plants in 2025, says Audi executive Giorgio Delucchi
- Audi has formed a partnership with FAWto produce electric cars at a new plant in Changchun, Jilin province, which is set to start operations in 2024
German luxury car brand Audi is focusing on “electrification and digitalisation” to attract the new generation of buyers in China, the world’s largest electric vehicle market.
The right partnerships, accurate consumer insights, and use of cutting-edge technologies are the key elements characterising Audi’s push in China, said Giorgio Delucchi, head of sales for mainland China and Hong Kong.
“We want to ensure that Audi is at the forefront of the technical development with the [Chinese] partnerships,” Delucchi said in an exclusive interview with the Post. “In China, we aim to maintain our sales quality and we are consequently driving the transformation in our company towards customer centricity, electrification and digitalisation.”
Delucchi said Audi has been following the industry’s developments closely. It plans to deliver customers new luxury models that can define the future of mobility – a vehicle whose interior turns into a new living environment.
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“In general, connected electric vehicles [with internet of things technology] is the future,” he said, adding that Volkswagen’s automotive software unit CARIAD is playing an important role in creating an ecosystem for the entire VW group, paving the way for autonomous driving.