KFC, Pizza Hut operator Yum China calls time on its struggling East Dawning fast-food chain as Covid-19 impact deals ‘fatal blow’
- Yum China said its last five outlets of the Chinese-style quick-service restaurant (QSR) brand would cease to operate within 2022
- The pandemic was the final straw for the brand, though it had been losing ground for years to the likes of Da Niang Dumpling and Yang’s Dumplings
The company said in its annual report that the remaining five outlets of the Chinese-style quick-service restaurant (QSR) brand would cease to operate within 2022.
“The brand was severely impacted by the Covid-19 pandemic,” the report said. “As a result, we have decided to wind down operations of the brand.”
The annual report, filed to the Hong Kong stock exchange, did not provide financial data for East Dawning, which was established by Yum on the mainland in 2005.
The chain kicked off with about 100 restaurants nationwide located mainly at airports and train stations.
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But the number has fallen drastically over the years amid stiff competition. By 2012, the chain had dwindled to 30 restaurants, and by 2020 only eight outlets of the brand remained.
