Chinese freestyle skier Eileen Gu celebrates after winning two gold medals and one silver at the Beijing Winter Olympics last month. Photo: Kyodo
Chinese freestyle skier Eileen Gu celebrates after winning two gold medals and one silver at the Beijing Winter Olympics last month. Photo: Kyodo

China’s winter sports scene booms as Eileen Gu’s Olympic glory inspires new generation of Chinese skiers, snowboarders

  • The number of ski resorts in mainland China grew by 40 per cent in 2020 while ice-skating rinks tripled in the run up to the Beijing Winter Olympics
  • The market size is expected to snowball to 1 trillion yuan (US$158 billion) by 2025, law firm Beijing Yuanhe Partners predicts

Chinese freestyle skier Eileen Gu celebrates after winning two gold medals and one silver at the Beijing Winter Olympics last month. Photo: Kyodo
Chinese freestyle skier Eileen Gu celebrates after winning two gold medals and one silver at the Beijing Winter Olympics last month. Photo: Kyodo
READ FULL ARTICLE