Ricky Yeung, CFO of Xtep International, says the company expects a sales boost in China from weaker consumption and growing consumer health consciousness. Photo: Handout
K-Swiss Chinese owner Xtep shrugs off Omicron outbreak, chases growth in lower-tier cities
- Xtep plans to expand in China’s lower-tier cities to entice budget consumers with low-priced running shoes
- As consumers on the mainland become more health conscious, demand for athletic apparel has soared
Ricky Yeung, CFO of Xtep International, says the company expects a sales boost in China from weaker consumption and growing consumer health consciousness. Photo: Handout
