Ning Coffee is an ‘innovative attempt by Li Ning to focus on the consumer experience on the retail end’, the company says. Photo: Handout
Can sportswear brand Li Ning take on Starbucks, Luckin after registering its ‘Ning Coffee’ trademark in China?
- As of March 31, Li Ning had more points of sale in China than Starbucks, and was within reach of Luckin Coffee’s outlet network
- Li Ning doesn’t stand much of a chance if it competes with professional coffee brands head-on, analyst says
Ning Coffee is an ‘innovative attempt by Li Ning to focus on the consumer experience on the retail end’, the company says. Photo: Handout
