Chinese consumers are more price sensitive amid Covid curbs, survey finds. Photo: Bloomberg
Chinese consumers are more price sensitive amid Covid curbs, survey finds. Photo: Bloomberg
Consumers

Chinese consumers exhibit more caution and price sensitivity as zero-Covid strategy fans jobs and income uncertainty: survey

  • Report from Bain & Co and Kantar Worldpanel finds that Chinese consumers are now more prone to bargain-hunting amid uncertainties
  • The survey findings come after sales growth in China hit an all-time low during this year’s June 18 shopping festival

Chinese consumers are more price sensitive amid Covid curbs, survey finds. Photo: Bloomberg
Chinese consumers are more price sensitive amid Covid curbs, survey finds. Photo: Bloomberg
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