A Nio dealership in Shanghai. The new brand and compact cars marks a shift for Nio, which has targeted the high-end segment with luxury models since its establishment eight years ago. Photo: Bloomberg
Chinese EV maker Nio planning mass market foray with new brand, to challenge Toyota and Volkswagen with compact cars priced below 200,000 yuan
- Shanghai-based carmaker is designing compact EVs that will be priced between 100,000 yuan (US$14,808) and 200,000 yuan, according to Chinese technology news site 36kr
- More new EVs priced below 200,000 yuan will hit the market because of their affordability, analyst says
A Nio dealership in Shanghai. The new brand and compact cars marks a shift for Nio, which has targeted the high-end segment with luxury models since its establishment eight years ago. Photo: Bloomberg
