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Climate change: Alibaba launches tool to encourage low-carbon living on its Taobao shopping app
- The e-commerce giant launched a ‘carbon ledger platform’ to help consumers adopt a more environmentally friendly lifestyle
- Users can upload photos of the measures they are taking to reduce their carbon output and find out how effective they are
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E-commerce giant Alibaba Group Holdings has launched a “carbon ledger platform” to help consumers adopt a more environmentally friendly lifestyle.
The Hangzhou-based company, which owns this newspaper, announced the launch of Carbon88 on its Taobao shopping app on Monday.
Consumers who use the feature can upload photos of the measures they are taking to reduce their carbon output, from using their own cups instead of buying bottled water to using reusable shopping bags, to find out how much carbon dioxide they have saved on a daily basis.
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The platform is designed to encourage more people to transition to a low-carbon and sustainable lifestyle, Alibaba said in a statement on Monday.
The platform offers guidance on low-carbon behaviour and cash rewards to encourage consumers across China to compete to reduce their carbon footprints. It also lists products that have achieved net-zero emissions from production to logistics, or those that use low-carbon materials or packaging to make customers more conscious of their shopping choices and the impact those choices have on the environment.
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“As a leading digital platform operator, we hope to leverage our unique influence to mobilise sustainable behavioural changes and environment-friendly actions among consumers, merchants and partners in the ecosystem to drive sustainable consumption in order to reach the Scope 3+ target,” said Dr Chen Long, vice-president of Alibaba Group and chairman of the company’s Sustainability Steering Committee.
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