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Geely’s premium brand Zeekr aims to deliver 10,000 units a month, challenging Tesla, home-grown Chinese rivals
- 10,000 is seen as an important threshold for defining a powerful carmaker in mainland China
- A restored supply chain and the rising popularity of electric cars should help Geely reach the important target
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Geely Automobile Holdings, China’s largest privately-owned carmaker, expects to deliver 10,000 smart electric vehicles (EV) a month to customers in the fourth quarter of this year, benefiting from an accelerated pace of electrification on the mainland’s roads.
The number is seen as an important threshold for defining a powerful carmaker in mainland China.
An Conghui, chief executive of Zeekr Technology, a unit of Geely that builds premium EVs, told reporters at a virtual briefing on Thursday that sufficient orders for the Zeekr 001 had been secured, and a restored supply chain may help ensure monthly deliveries above the significant 10,000 mark from October.
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“We need to deliver at least 9,000 units a month from August to December to meet the full-year sales target,” he said. “The number of orders we received is enough for us to achieve the goal and production is not a problem now that the supply chain has been largely fine-tuned.”
Zeekr, a unit set up by Hong Kong-listed Geely last year to drive its push into the high-end electric car segment, will compete head-on with global EV leader Tesla and a clutch of Chinese rivals if its monthly sales break through the important 10,000 barrier.
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At present, Tesla is the distant front-runner in the mainland’s premium EV segment, with monthly deliveries that could soon top 50,000 units.
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