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Business of climate change
BusinessChina Business

Chinese wind turbine makers eye Asia, Europe for growth as climate change, energy security take centrestage

  • Amid stiff price competition in the domestic market, Chinese firms are looking at overseas markets where profit margins are higher, says Liang of GWEC
  • China’s wind turbine installations growth is expected to average 7.3 per cent a year up to 2025 after more than doubling in 2020

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Chinese wind turbine makers have increased their presence in Asia considerably since they exported 13 turbines totalling 19MW to India in 2009. Photo: Corbis via Getty Images
Eric Ng
Chinese wind turbine makers have become more proactive in pursuing overseas sales amid a slowdown at home, a development welcomed by buyers eager to see more competition, according to industry participants.

The biggest opportunities are in Asia and Europe. Governments in the region are delivering on their climate goals by incentivising renewable energy production, while in Europe efforts have been stepped up to grow renewable capacity to reduce dependence on fossil fuel imports, amid skyrocketing electricity prices caused by a winding down of natural gas imports from Russia following its invasion of Ukraine.

While Chinese turbine and component makers – which supply some 60 per cent of global demand – have previously enjoyed a boom just by feeding on the domestic market, overseas sales are increasingly important for maintaining profit growth.
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“Due to stiff price competition in the domestic market recently, some companies are finding that they can make a higher profit margin by selling overseas,” said Liang Wanliang, China director of Global Wind Energy Council (GWEC). “Also, as their technological capabilities and cost competitiveness have improved, they are more qualified to play a bigger role overseas.”

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China's largest offshore wind farm ready to start operations

China's largest offshore wind farm ready to start operations
China, the world’s largest wind power market by installed capacity since 2010, is expected to see the growth in installations to slow to 7.3 per cent on average from 2021 to 2025.
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