Vip.com’s drive into overseas markets comes amid a slide in revenue on its home turf, as China's e-commerce market starts to cool off. Photo: Shutterstock
Chinese discount retailer Vip.com sets up shop in Southeast Asia with Singapore website, regional app
- NYSE-listed company has launched a website in Singapore and released its app in countries including Singapore, Indonesia and Malaysia
- Southeast Asia could be a ‘pivotal point’ for the company, analyst says
