Men work at a residential construction site in Beijing. China has unveiled a slew of measures to revive the country’s real estate sector. Photo: Reuters
Men work at a residential construction site in Beijing. China has unveiled a slew of measures to revive the country’s real estate sector. Photo: Reuters

Local Chinese authorities try unusual tactics, from group-buying discounts to priority in state jobs, to spur home sales

  • Guizhou province fails in its efforts to boost home sales through a group buying scheme despite offering generous discounts
  • Similar marketing schemes implemented by more than 20 tier-2 and tier-3 cities also prove to be unsuccessful

Men work at a residential construction site in Beijing. China has unveiled a slew of measures to revive the country’s real estate sector. Photo: Reuters
Men work at a residential construction site in Beijing. China has unveiled a slew of measures to revive the country’s real estate sector. Photo: Reuters
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