Chinese tourists at Jomo Kenyatta International Airport in Nairobi. They were part of the first tour group from China to Kenya since China resumed outbound group travel to 20 countries earlier this year. Photo: Xinhua
Chinese tourists unwilling to pay extra for sustainable travel options even as concern about climate change on the rise, McKinsey and Trip.com report says
- Chinese tourism industry is large enough to take the lead in advancing the sustainability agenda, McKinsey partner says
- Mainland China is expected to have the largest tourism market by 2032
Chinese tourists at Jomo Kenyatta International Airport in Nairobi. They were part of the first tour group from China to Kenya since China resumed outbound group travel to 20 countries earlier this year. Photo: Xinhua
