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China property-market pessimists missing underlying demand, says veteran economist with track record of correct calls
- Strong sales by property developers with state backing and rising rents show ‘continuing housing demand’, says Hong Hao of Grow Investment Group
- The Shanghai Composite Index will stay above an October 31 low, Hong says, citing the price of key leading indicator iron ore
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Zhang Shidongin Shanghai
Investors are too pessimistic about China’s property market, where demand for housing is still underpinned by strong sales among state-backed developers and rising rents, according to a veteran analyst who correctly predicted the reopening trade last year.
Sales by property developers with state backing have diverged from the general downtrend in the industry this year, and housing rents are also rising, Hong Hao, chief economist at Grow Investment Group, said in a report on Monday. For instance, sales at Poly Developments and Holdings Group jumped 109 per cent from a year earlier in the first seven months, and Yuexiu Property registered a 68 per cent increase in the period, he said.
“Their strong sales hint at continuing housing demand that is not affected by the general market conditions and prevalent pessimism,” said Hong. “Rent is rising, suggesting that people are delaying buying decisions and renting instead. If so, the housing demand probably is delayed, not disappearing.”
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Hong’s call stands in contrast with the consensus view that China’s property market is due for a hard landing, with liquidity stress and defaults spreading to more industry players and spillover effects infecting the rest of the economy.

Goldman Sachs said in June that there was no quick fix for China’s property market, which would weigh on the nation’s economy for years to come. US asset-management firm T. Rowe Price Group and Jefferies Financial Group warned last week that the liquidity crisis at Country Garden Holdings risked spilling over to its peers by effecting the values of their collateral and deterring home purchases.
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The downward spiral in home sales has continued after a brief rebound early in the year, prompting Country Garden, once one of China’s leading developers, to miss coupon payments on US bonds and triggering defaults on wealth-management products with exposure to the housing sector.
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