Chinese EV maker Li Auto launches multipurpose vehicle, targets wealthy consumers seeking bigger family car
- The seven-seat Li Mega MPV, to be priced below 600,000 yuan (US$82,819), will also be the first full-electric model built by the Beijing-based carmaker
- Li Auto said pre-ordering for the MPV commenced on Friday and production will start in February 2024, with delivery expected to begin at the end of that month
The seven-seat Li Mega MPV, to be priced below 600,000 yuan (US$82,819), will also be the first full-electric model built by the Beijing-based carmaker, after a sales boom in its four extended-range, hybrid, sport-utility vehicle (SUV) models.
“We want to create a “mobile home” for household use,” Liu Jie, vice president of Li Auto, told reporters at the Guangzhou Auto Show. “The Mega vehicle will become a benchmark for the country’s MPV segment in terms of driving experience and comfort.” The launch event was webcast.
Li Auto said pre-ordering for the MPV commenced on Friday and production will start in February 2024, with delivery expected to begin at the end of that month. The MPV will also be the first model to be assembled at Li Auto’s new Beijing plant, which has an annual capacity of 100,000 units.
Liu said the exact price of the vehicle will be announced in December.
“Li Auto’s SUVs have gained popularity among China’s middle-class consumers and we hope the MPV will lure wealthy customers, who are looking for a bigger family car.”