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Chinese EV maker Geely introduces first pure electric Galaxy model, to woo mainstream buyers from BYD, foreign brands
- The Galaxy E8 sells for almost about US$25,000, nearly US$5,000 less than BYD’s Han model
- Geely plans to offer seven models under the affordable Galaxy brand by 2025, while its Zeekr brand targets more affluent buyers
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Daniel Renin Shanghai
Geely Automobile Group, one of China’s largest private carmakers, has launched a pure electric sedan under its mass-market brand Galaxy to take on BYD’s bestselling models amid intensified competition.
The basic edition of the E8, with a driving range of 550 kilometres, sells for 175,800 yuan (US$24,752), 34,000 yuan lower than the Han electric vehicle (EV) built by BYD, which has a range of 506km.
Hangzhou-based Geely will begin delivering the Class B sedan in February, hoping to target budget-sensitive mainland motorists, according to the company’s CEO Gan Jiayue.
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“In terms of safety, design, performance and intelligence, E8 proves to be superior to all blockbuster models,” he said during a media briefing after a launch ceremony on Friday. “We expect it to be an ideal model to replace both existing petrol and electric cars.”
Geely lowered the price of the model by 12,200 yuan from its 188,000 yuan pricing on December 16 when presales started.
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