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Electric & new energy vehicles
BusinessChina Business

Chinese EV maker Geely introduces first pure electric Galaxy model, to woo mainstream buyers from BYD, foreign brands

  • The Galaxy E8 sells for almost about US$25,000, nearly US$5,000 less than BYD’s Han model
  • Geely plans to offer seven models under the affordable Galaxy brand by 2025, while its Zeekr brand targets more affluent buyers

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Geely Automobile Group’s Galaxy E8 sells for 175,800 yuan (US$24,752). Photo: Geely
Daniel Renin Shanghai
Geely Automobile Group, one of China’s largest private carmakers, has launched a pure electric sedan under its mass-market brand Galaxy to take on BYD’s bestselling models amid intensified competition.
The basic edition of the E8, with a driving range of 550 kilometres, sells for 175,800 yuan (US$24,752), 34,000 yuan lower than the Han electric vehicle (EV) built by BYD, which has a range of 506km.

Hangzhou-based Geely will begin delivering the Class B sedan in February, hoping to target budget-sensitive mainland motorists, according to the company’s CEO Gan Jiayue.

“In terms of safety, design, performance and intelligence, E8 proves to be superior to all blockbuster models,” he said during a media briefing after a launch ceremony on Friday. “We expect it to be an ideal model to replace both existing petrol and electric cars.”

The E8 features a 45-inch screen supplied by display panel ­manufacturer BOE Technology. Photo: Geely
The E8 features a 45-inch screen supplied by display panel ­manufacturer BOE Technology. Photo: Geely

Geely lowered the price of the model by 12,200 yuan from its 188,000 yuan pricing on December 16 when presales started.

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