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Stellantis-backed Leapmotor cuts C10 SUV price by nearly a fifth as China’s EV war rolls on
- The pure electric version of the C10 SUV starts at 128,800 yuan (US$17,897), 17.3 per cent lower than the presale price of 155,800 yuan
- The C10 will be the company’s first model to be exported from the third quarter onwards, founder and CEO Zhu Jiangming says
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Daniel Renin Shanghai
Chinese electric-vehicle (EV) maker Leapmotor has joined the widening discount war on the mainland, pricing its new SUV nearly 20 per cent lower than originally planned.
The C10, featuring autonomous driving technology and digital cockpit, will become affordable to more middle-income consumers as the Hangzhou-based carmaker enhances its production efficiency in the highly competitive market, according to Zhu Jiangming, founder and CEO of Leapmotor, in which Fiat owner Stellantis has a 20 per cent stake.
“We have been reiterating that Leapmotor prices its vehicles based on production costs,” he said at a media briefing on Saturday to announce the launch of the deliveries.
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The pure electric version of the C10 starts at 128,800 yuan (US$17,897), 17.3 per cent lower than the presale price of 155,800 yuan in January. It has a driving range of 410 kilometres.
The price of the entry-level extended-range variant has been cut by 10.5 per cent to 135,800 yuan from 151,800 yuan. The car can go up to 210km on a single charge, with a 1.5-litre petrol engine acting as a range-extender.
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