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Tesla rival Xiaomi reaffirms safety focus after raising 2025 sales target to 400,000 units

Safety is a foundation and a priority, founder and CEO Lei Jun says after Xiaomi’s 500,000th EV rolls off Beijing assembly line

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Xiaomi’s SU7 Ultra EVs are displayed at the Auto Shanghai exhibition in April 2025. Photo: Reuters
Daniel Renin Shanghai
Xiaomi, one of Tesla’s biggest challengers in mainland China over the past year, pledged to focus on the safety and reliability of its cars after its factory reached another milestone.

Founder and CEO Lei Jun said on Thursday that Xiaomi had raised its full-year delivery target from 350,000 vehicles to 400,000 after ramping up production, but stressed that the quality of the SU7 sedan and YU7 SUVs would not be compromised.

“We firmly believe that safety is a foundation and a priority,” he said in a WeChat post. “Based on safety and quality, we are making an all-out effort to accelerate production.”

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The remarks came after Xiaomi’s 500,000th EV rolled off its Beijing-based production line on Thursday.

Xiaomi founder and CEO Lei Jun said production of EVs would be ramped up. Photo: Reuters
Xiaomi founder and CEO Lei Jun said production of EVs would be ramped up. Photo: Reuters
A recent entrant to the country’s automotive industry, Xiaomi delivered its first EV to mainland customers only 19 months ago. However, it has been increasingly viewed as a strong rival to Tesla in the premium EV segment.
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The SU7 and YU7 compete in the same segments as Tesla’s Shanghai-made Model 3 and Model Y, causing Elon Musk’s company to lose significant market share in the world’s largest EV market since 2024.

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