Advertisement
China property
BusinessChina Business

Hilton launches Tempo hotel brand amid expanding China travel demand

US hotel operator says new lifestyle brand reflects its belief that the country’s tourism sector will continue to grow

2-MIN READ2-MIN
Listen
Sign for the hotel brand Hilton on 4th April 2026 in London, UK. The company plans to expand its operations in China with the introduction of its Tempo lifestyle brand. Photo: Getty Images
Daniel Renin Shanghai
Global hotel chain operator Hilton has introduced a new brand to China, a move an executive says reflects the company’s belief tourism will remain a strong growth engine in the world’s second-largest economy.

The US hospitality group announced on Tuesday that its Tempo by Hilton lifestyle brand would make its Asia-Pacific debut in mainland China after signing several deals.

It added that the brand would offer Chinese hotel owners an opportunity to capture growing demand for lifestyle-oriented hospitality via a scalable model.

“The introduction of Tempo reflects our confidence in the long‑term fundamentals of this market and the vast opportunity to meet increasing demand for experience-led lifestyle stays from this next generation of travellers,” said Alan Watts, president of Hilton Asia-Pacific, at a launch ceremony in Shanghai.

“As the brand expands in China, we will enable owners to unlock value through clear positioning, strong operational efficiency, superior commercial advantage and a growing network effect.”

Hilton, which operates 12 brands in China, including Conrad and Waldorf Astoria, had 1,080 outlets under management on the mainland as of June 30, more than seven times the around 150 it operated at the end of 2018.
Advertisement
Select Voice
Select Speed
1.00x