New | Coffee machine market gets its hit in Hong Kong
It's all go for sales of the machines as busy Hongkongers opt for their first cup at home
Sipping their favourite cup in coffee houses is increasingly not enough for many consumers as spending on coffee machines in Hong Kong is set to breach the HK$80 million mark this year, reaching a new record.
The figures marked an increase of 18 per cent from HK$62 million in the same period last year, when 32,000 units were purchased.
Total spending last year was HK$79 million on sales of 42,000 units, which included both filtered and capsule-based coffee machines.
Walter Leung, the managing director at GfK in Hong Kong, declined to forecast the total sales figures for this year, but said: "The size of the coffee machine market in Hong Kong has been expanding by robust double-digit growth every consecutive year since GfK started tracking sales in the market in 2009."
He pointed out that the rising sophistication of coffee drinkers and of the appliance industry, in general, had brought significant changes to the city's coffee machine market.
GfK's research found that the most sought after machines for buyers today are the higher-priced, single-serve, capsule-based varieties.