The report expects total consumption volume of grape-based wine, rather than rice wine, in China will increase at a compound annual growth rate of about 6 per cent over the next decade. Photo: SCMP Handout

China’s wine consumption growing in tandem with ageing millennials

With more expensive imported premium products and improved margins, industry profits are predicted to grow at 8pc compound annual growth to 200 billion yuan by 2025

Topic |   Wine and Spirits

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The report expects total consumption volume of grape-based wine, rather than rice wine, in China will increase at a compound annual growth rate of about 6 per cent over the next decade. Photo: SCMP Handout
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